The Spot

The Spot is a concept project for specialty real estate industry website. The site allows home buyers with an access code provided by their mortgage company with pre-approved loans to provide their search criteria so they will get alerts for homes that best meet their parameters.

The brand concept comes from the saying, “X marks the spot.” In essence being guided to the treasure they are seeking. Wanting the identity to have a friendly, modern and trust-worthy the colors are both bold yet subdued with sturdy, mono-line icons and typography.